Colorado Media Relations - The Importance of Mental Health

Case Study: Steven A. Cohen Military Family Clinic at Red Rock

Red Energy Public Relations was contracted with the Steven A. Cohen Military Family Clinic at Red Rock for media relations support for the opening of their first mental health clinic in Colorado Springs.

Our team’s expertise in top tier media placements in North America is what helped leverage our capabilities to secure print, digital and broadcast media coverage for the opening in just a 7-day timeframe. Additionally, during the same timeframe, national news regarding a mass shooting in the Colorado Springs community also was taken into consideration. Despite most media outlets being heavily focused on that national news story, Red Energy Public Relations was able to successfully manage and secure more than 20 news placements for the opening of the clinic.

OPPORTUNITY

Increase regional awareness of the 5,000-sq. ft. mental health clinic opening in Colorado Springs, a community with five military installations, serving more than 46,000 post-9/11 veterans, military service members, and their families.

STRATEGY

By sharing the importance of mental health care during a time of crisis, our team highlighted the impact and opening of the clinic through spokesperson, CVN Ambassador and Medal of Honor Recipient, Ryan Pitts.

RESULTS

We garnered interest and coverage with all major print, digital, and broadcast publications in the Pikes Peak Region, resulting in more than 5M digital impressions within a seven-day period. Coverage included stories featured on local CBS, NBC, and FOX News outlets. We also secured pickup placements in Yahoo News, and Colorado Politics News.

To learn more about how media relations can help your company or event, contact us for a quote today. To find out about our crisis communication services, click here.