• Amy Sufak

Why SEO is valuable for your business



Red Energy Public Relations in Colorado Springs strongly considers search engine optimization when we create content for our clients. Search Engine Optimization (SEO) is defined as the practice of enhancing the quality and quantity of website traffic to a web page from search engines like Google or Bing. If your business uses the internet for marketing and sales purposes, then SEO is something you need to know about and incorporate into your monthly marketing plan. If you are writing content for the web here are a few simple ways to grow your search engine status that will drive site leads.


Understanding Search Engines

A search engine is the place you go on the world wide web to type out a few words or ask a question. From there, you get a page with options of where to go next. The pages with the best SEO are listed at the top and will likely get more attention from searchers. The most popular search engine is Google.com. But there is a list of other search engines that you need to be aware of, such as bing, Yahoo, DuckDuckGo, Web Crawler, and Ask.com.


Use Keywords in Content

Pretend like you are the customer. What are your needs? What are your wants and how can your business help? For example, in public relations, we consider words like, content creation, media relations, press release, copy editing, and graphic design to be key search terms for our business. These are known as keywords. The more you incorporate keywords that are relevant to your industry, product or service, the more likely you will come up for the person searching for what you offer. It can also be beneficial to mention the area you serve throughout your creative content.

Put Keywords in the Right Places

A headline is designed to catch a readers’ attention. That’s the perfect place to put key words. Also, stack key words at the start of the content to maximize your search engine optimization.


Add Links

Make sure you take the time to link to other pages within your website and social media posts while you are writing. This simple act will drive up your search engine optimization and showcase all of your online resources.


Be a Follower

Everyone is online now more than ever before. It is vital that you take time to follow your competitors. Also, create a list of popular hashtags related to your business and keep an eye on those too. A popular hashtag might help you generate an idea that could create a significant gain in your followers.


Label Your Photos

This is important for SEO, but also considerate of those who rely on this practice due to vision impairment. Many social media users who require accessible social media accounts and websites may not understand what it is their phone is presenting to them otherwise.


Do Your Research

Review your analytic insights and set a goal to always beat them each month. This information provides you with the answers to the test. You can clearly see what content resonated the best with your audience as well as what was not performing well. You can also clearly see what people’s input or feedback was in the dialogue they provide through messages, reviews or comments. Lastly, understanding when your posts are most likely to perform well can be seen through insights - post during those times for the best results!


Don’t Pitch

Be sure to engage daily with your followers and people who take the time to comment on your posts. You must find a balance between online conversation and a direct sales pitch. You don’t want to cross the line. Keep your content authentic and post information that is going to be a valued resource to your target audience members. It may not immediately turn into a lead or sale, but building trust and connection always pays off in the long-run.


Red Energy Public Relations contributed 624 content pieces in 2021 for clients in a wide variety of industries. We strategize about search engine optimization in order to create high quality, click-worthy content. To see more samples of work, visit our social media management page.



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