Senior Living Marketing - Getting in the News
Looking for media relations opportunities is always a top priority for our team. Sharing our clients' stories with reporters and various digital marketing outlets is not only beneficial for sharing their story to their target audience, but it also helps with SEO rankings.
The key is to pay attention to what outlets are sharing information that is relevant to your client and their audience. One of the best ways to find these media outlets is with a quick Google search. Look up topics that you know your client's target demographic are searching for. Then read articles to find out what writers are covering.
Combined, these efforts equip you to effectively pitch story ideas to reporters that will not only find them useful for their content development but that also are valuable to their readers/viewers.
Recently we pitched a senior living resource some tips from our client Melody Living Colorado Springs and Melody Living Lake in the Hills about what to look for when researching an assisted living and memory care community. Not only did the outlet love the information, they also turned what was supposed to be a single interview into a two-part series - featuring our client as the expert! You can't buy this kind of interview.