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  • Amy Sufak

4 Tools to Have in Your Digital Marketing Arsenal

Digital marketing spans across social media, ads, emails, texts, and so much more. As a digital marketer, you may often have a multitude of projects on your plate. Creating excellent deliverables and ensuring you cover all your bases makes you and your client happy, so why not expedite the process by utilizing all that is available to work with?

Time management tools you need now

Making sure you manage your time while working is key. If you're spending too much time on one project, your other projects will take a noticeable hit. Tracking and scheduling time spent on projects can help ensure you meet those important deadlines without letting anything else fall behind. Toggl and Teamwork are both great ways to keep track of your projects and schedule time for work.

Graphic design platforms we love

Not all of us are skilled graphic design artists nor do we all have a graphic designer on our team, yet good graphic design is what draws consumers to our media. Graphic design platforms with premade templates streamlines the process of graphic design while still allowing creative freedom for each client. Canva and Visme are great platforms to get you started, and if you are working on a budget, they both have free account options.

Video editing software go-tos

TikTok, Reels, YouTube; social platforms are prioritizing more and more video content within the algorithms, so you need a good editing tool to ensure edits are clean, creative, and engaging. Most Apple users will already have access to iMovie which is great for beginners and basic cutting and blending of video clips. If you want to get a bit more advanced and create commercial-level video, it may be fruitful to invest in a more well-rounded video editing software tool. Final Cut Pro and Adobe Premiere Pro are the perfect choice for more cinematic videos. For simpler videos, CapCut or InShot are great options as well.

Scheduling tool tips

Posting to social platforms gets ten times easier when you can set it and forget it. Utilizing a scheduling tool helps you to better prioritize your time to do more important things like content creation and copywriting. Most scheduling tools will connect to multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and even TikTok. Make sure you find the one that is the best fit for you, depending on how many accounts you manage, and which platforms you prioritize. Hootesuite and Loomly can host multiple social platforms for you to schedule out posts in advance.


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