Top tips for social media management


The impact of social media for clients and businesses is often very apparent, whether it’s positive or catastrophic. While it may seem like everyone and their grandmother is on social media nowadays, it doesn’t make us all social media experts and it certainly doesn’t get you the Return on Investment (ROI) that hiring a Public Relations firm would. A common misconception about social media management is that anyone with a smartphone is an instant digital marketing professional, at Red Energy we know that mishandling public comments and reviews can put a business, out of business, overnight.

Personal Vs. Business

You may know or see someone with personal social media pages that are being flooded by likes, comments and shares and think “they must know what they’re doing because they’re so good at getting engagement on their posts, I bet they could easily run my accounts and get me the same”. But in reality, the insights of personal pages versus business pages operate on completely different algorithms and rules. There’s meticulous market research, strategy development and coordination that goes into every single post Red Energy creates for clients and that knowledge comes from years of education, personal experience and professional development.

Red Energy’s Proven Results

At Red Energy, we see countless cases of businesses posting to social media all day long, but the truth of the matter is that unless you know how social media’s algorithms and insights work, your efforts will be buried. Red Energy has educated and trained team members whose job is to research and maintain a deep understanding of how social media works, stay on top of trends and know how to create eye-catching and engaging content.

How to Avoid the Slippery Slope

It’s never too late to save your business from the loss of income from social media mismanagement. Red Energy has a dedicated team of trained digital marketing professionals located in historic downtown Colorado Springs who get your business proven results. To learn more about how we can help you, contact us or check out our full list of PR services.

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