PROMENADE SHOPS AT BRIARGATE
Opportunity: How do you strategically celebrate the 10th Anniversary of Southern Colorado’s largest outdoor lifestyle shopping center?
Strategy: Our team planned and managed three separate anniversary events: a customer appreciation VIP event, a merchant appreciation VIP event, and a free community celebration. Event logistics, community outreach, media relations, advertising, and influencer marketing were managed by Red Energy to drive traffic and sales to the center's merchants.
Results: Each event surpassed the expected attendance with more than 1,500 people, and gained more than 1.2M impressions across paid and earned media coverage on FOX21 morning show, KVOR 740 AM, The Colorado Springs Business Journal, and The Gazette.