Opportunity: Develop a brand for the merger of two nonprofit entities (formerly Peak Military Care Network and Home Front Cares) and create the organization’s new marketing materials to increase their mission's impact.

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Strategy: Our team conducted various in-person and electronic focus groups to assist with the development of the new brand. We then worked directly with both organizations to ensure that each nonprofit’s mission and vision was clearly visible and combined in the new look and feel of all materials moving forward.

 

RESULTS

We were able to design and produce a new brand and all marketing materials within a 90-day contract for the successful launch of Home Front Military Network to include: logo, brand guidelines, corporate identity materials (business cards, letterhead, signature blocks), event booth materials, brochures, and informational kits for sponsors.