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Case Studies

Client

Senior Resource Council Logo

Challenge

How do you bring awareness of accessible education and training to the 55+ mature market?

Our Work

Red Energy supported the Boomer & Beyond Expo, the largest senior expo in Southern Colorado. The expo is a one day event that hosts more than 100 vendors who specializes in the mature market. Each year thousands of seniors partake in this free community event where they gain advice from realtors, financial advisors, and nutritionists. 

Result

Coverage was gained for the Senior Resource Council’s largest outreach event of the year in publications such as Senior Resource Guide, LivingWell, KRDO Radio, ABC, and The Gazette. Impressions for this event totaled 56,000 and Red Energy earned $22,000 in media.

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