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COWBOY STAR PR
Opportunity: Welcome a fine dining restaurant and butcher shop based in San Diego to the Colorado Springs market.
Strategy: Through an integrated approach, our team developed a custom restaurant PR plan to include strategic media relations, community outreach, event support, and graphic design to launch a series of celebrations including a VIP Preview Party and Ribbon Cutting, Media Tasting, Community-Focused Pig Roast in support of a local nonprofit and an Industry Night.
Results: Our team was able to book out each event at capacity, secure more than 1.2 million earned media impressions and raised more than $10,000 from an afternoon lunch hour to support a local nonprofit, further integrating the new restaurant into the community.
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