Colorado Springs HVAC Company ‘Around the Clock’ Owner Jose Anon Donates Free Furnace to Homeowner in Need

When a Colorado Springs homeowner faced a sudden loss of heat during a period of medical and financial hardship, local HVAC company Around the Clock Heating, Plumbing and Electric stepped in with a free furnace replacement.

But impactful community action alone doesn’t guarantee media coverage.

That’s where Red Energy came in.

Media Placement

• Outlet: KRDO (ABC)

• Reporter: Abby Smith

• Type: Online & Broadcast News Coverage

• Date: April 15 & 16, 2026

• Link: https://krdo.com/news/absolutely-colorado/2026/04/15/absolutely-colorado-local-company-helps-homeowner-in-need-with-free-furnace/#vf-conversations-container

Turning a Good Deed into a Timely News Story

Red Energy worked alongside Around the Clock to identify what made the story truly newsworthy:

• Immediate community impact

• A clear human-interest angle

• Urgency tied to health and safety

• A local business stepping up in a meaningful way
  

We moved quickly, developing and positioning the story the same day as the furnace donation, ensuring it aligned with how modern newsrooms prioritize content: timely, local, and emotionally resonant.

Understanding How Newsrooms Actually Work

One of the biggest advantages we bring to clients is a deep understanding of newsroom dynamics.

Media outlets aren’t just looking for “good stories”, they’re looking for stories that fit:

• Daily editorial cycles

• Visual storytelling opportunities

• Audience relevance in specific geographic markets
  

By packaging the story with clear angles, strong visuals, and ready-to-use messaging, Red Energy made it easy for producers and editors to say yes.

That’s how this story was picked up by outlets including KRDO through its Absolutely Colorado segment, known for highlighting impactful local stories.

The Result: Multi-Placement Earned Media Coverage

Because the story was:

• Timely

• Authentic

• Properly positioned for media

…it didn’t just land once.

Results included:

• 3 earned media placements

• 40,200+ total impressions

• Coverage across local broadcast and digital platforms

• Increased brand visibility for Around the Clock in the Colorado Springs market

Why Timing and Strategy Matter in Earned Media

This campaign is a clear example of how speed + strategy drives results.

Many companies share stories after the moment has passed. Red Energy ensures stories are told while they matter most.

By combining:

• Real-time storytelling

• Media-ready framing

• Strong local relevance

…we help clients turn everyday impact into meaningful visibility.

Built for Moments That Matter

At Red Energy, we specialize in identifying and amplifying the stories that deserve attention—especially when timing is critical.

Whether it’s a community initiative, a milestone, or a rapid-response moment, we help brands:

• Get seen

• Get covered

• Get remembered