STEVEN A. COHEN MILITARY FAMILY CLINIC AT RED ROCK
CASE STUDY

OPPORTUNITY
Increase regional awareness of the a 5,000-sq.-ft. mental health clinic opening in Colorado Springs, a community with five military installations, serving more than 46,000 post-9/11 veterans, military service members, and their families.

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STRATEGY
By sharing the importance of mental health care during a time of crisis, our team highlighted the impact and opening of the clinic through spokesperson, CVN Ambassador and Medal of Honor Recipient, Ryan Pitts.

 

RESULTS

We garnered interest and coverage with all major print, digital, and broadcast publications in the Pikes Peak Region, resulting in more than 5M digital impressions within a seven-day period. Coverage included stories featured on local CBS, NBC, and FOX News outlets. We also secured pickup placements in Yahoo News, and Colorado Politics News.