

Sales and PR - there's a difference
Unless you're in public relations or have worked closely with a public relations (PR) agency before, it can certainly be difficult to...


Marketing agency costs versus doing it in-house
We often see well intentioned businesses opting to plan and launch their full-scale marketing strategy in-house versus reaching out to...


Senior Living Marketing - Getting in the News
Looking for media relations opportunities is always a top priority for our team. Sharing our clients' stories with reporters and various...


PR pro tips for media interviews
You’ve worked hard to get connected with the media and have finally scored an interview. Now what? The key is to get prepared to look and...


3 PR tips for business growth in 2022
New year, new goals! Business growth is a reachable goal with hard work, determination, and a plan. Strategic public relations must be...


Why sending a press release isn’t effective
Is your goal for 2022 to get the word out about your passion, your expertise, your story? Most journalists receive hundreds if not...