What does transparency mean when it comes to communications?
Consumers are looking for transparency in every company they pay attention to, whether it's a small retail brand or a company set in the...
Why audience matters when deciding on PR platforms
Public relations (PR) campaigns span across various platforms including news media, print media, radio, podcasts, and social media. But,...
Is social media PR or marketing?
In this day and age it may seem like social media reigns supreme when it comes to getting your brand in front of consumers. Social media...
The recipe for a successful marketing plan
Looking to launch your most successful marketing plan in 2019? Here's what you need to know.
How to market a small business
President and Founder of Red Energy Public Relations, Advertising & Events, Amy Sufak, sheds light on some of her top tips for...
Marketing tips to grow your business
President and Founder of Red Energy Public Relations, Advertising & Events, Amy Sufak, sheds light on some of her top tips for...
Five things to ask for product messaging
Here are our no-kidding tips to avoid poor product messaging. Without properly messaging to your target audience your business or product...