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Advertising/Creative/Branding
Companies can waste money each year on ill-advised advertisement placements due to poor planning, and this prevents a product or service from reaching their target market. Red Energy will work with you on selling ideas or products, or positioning your organization as a leader in your industry. We do this by building a brand while speaking with one voice, developing economies of scale in the creative process and maximizing effectiveness of where you place your brand.
Copywriting/Editing
A concise message is essential for your marketing materials to reach their full potential. Red Energy will help you develop key messages and materials that are compelling, relevant and consistent. We understand the differences between traditional and social media, and make them work together to give you clear messaging. We also proofread products for grammar, readability and Associated Press style.
Crisis Communication Planning
An unexpected crisis can tarnish your organization’s reputation—instantaneously, after spending years building a strong brand. In times of vulnerability, it is imperative to speak with one voice. Red Energy is your source for creating a crisis management plan allowing you to stay on message, while avoiding pitfalls associated with miscommunication. Our strategies include: situational assessment, goals/outcomes, identifying issues, identifying key publics/audiences, developing key messages, creating a plan of action to reach internal audiences, community and media outlets, and evaluation of results post-crisis.
Direct Marketing
Companies are always seeking ways to get the most favorable return on their investment. Red Energy can accomplish that goal by using direct marketing to send your messages straight to consumers. This involves consumer or B2B communication (direct mail or e-mail campaigns). We focus on tracking and measuring positive responses from your consumers, regardless of the medium. Options might include postcards, fliers, subscription inserts, or Internet banner ads. We’ll work with you to determine what channels of communication are right for you.
Event Planning
Event planning focuses on four general areas: celebrations, education, promotions and commemorations. In close partnership with you, Red Energy will provide ways to build awareness of the occasion, as well as demonstrate a commitment to your target audience. Although event planning can be stressful, it can also be an exciting event for your organization. We can transform your anxiety into jubilation by expertly planning and preparing for special events such as: open houses, tours, grand openings/ribbon cuttings, product launch parties, conference coordination, board retreats and speaking engagements.
Exhibit Design
Good design not only looks great, it tells your story. Good exhibit design matters when attracting future clientele. Red Energy will show you ways to create successful exhibits that will have crowds lining up at your booth. If your current exhibit is tired, dated or ineffective, we improve your presentation so it stands out among the rest. We can also assist you with events such as: trade shows, public appearances, special events and expos.
Promotions
Promotions are an important element in marketing what you have to offer, as well as bridging the gap between you and the consumer. Red Energy can help you disseminate information about your product, services, or organization. With a comprehensive plan, our team generates awareness, captures data, and increases your revenue through interactive promotions. We can create, implement and manage from start to finish efforts to build awareness to meet a wide range of objectives, which include: sales increases, new product acceptance, competitive retaliations, or creation of a corporate image.
Executive Media Training
Information spreads quickly in our digital culture—so it’s crucial to relay messages in a timely, memorable and confident manner. Whether you’re a novice with media interviews, a spokesperson or someone who needs specific interview preparation, Red Energy can teach you how to expertly handle unexpected requests from the media, as well as how to control the interview and stay “on message.” We believe that with great preparation comes remarkable performance. We want you to shine.
Focus Groups
Focus groups are a powerful way to evaluate your current services or test new ideas. Red Energy can provide your business a great deal of information during a focus group session. Our team will identify your objectives, develop questions, plan/schedule the session and ground rules, facilitate/observe the session and evaluate the results for you.
Media Relations
In media relations, the end result should be directing key messages to your intended audience. Red Energy works directly with those responsible for the editorial (news and features), public service and sponsored programming products of mass media (print, radio, television, and social media). We help foster your relationships and trust with journalists locally, nationally and internationally. Our services include: writing/disseminating press releases to targeted media lists, pitching stories, press conferences, handling media queries, coordinating press tours, creating press kits and working with trade publications.
Presentations
Giving a professional and impactful presentation can be a challenging task. At Red Energy, we know that preparation is the key to success. Our experts can assist with the planning, visualization, and execution of briefings and presentations to any audience. Let us guide and prepare you to be a successful presenter and public speaker. We do this by helping you outline, write and edit content, while enhancing your engagement with products, brochures, audio/visual content and multimedia.
Sponsorship Management
Organizations often waste thousands of dollars annually on well-intentioned event sponsorships, which offer minimal visibility and can be a poor match between target audience and attendees. Red Energy helps clients by identifying events that reach desired audiences, negotiating cost-effective sponsorships and requiring non-profits to provide appropriate return on your investment statistics. Let our team support you with effective sponsorship selection and negotiation and contract compliance.
Strategic Communication
A strategic plan is imperative to creating a road map for your communication efforts. At Red Energy, we help you speak with one voice and understand the “big picture” through various public relations, advertising, or marketing tools. Our strategic planning process includes: developing goals, identifying issues, identifying key publics/audiences, developing key messages, evaluating results, and creating a plan of action to reach internal, community and media audiences.
Search Engine Optimization
A website’s success is dependent on the amount of traffic it receives—if you are not within the first 10 results on page one, you are invisible. Red Energy’s web experts can increase your site’s visibility to improve the volume and quality of traffic you receive via search results. We achieve this through an organic approach, in order to properly and efficiently optimize your company’s position on search engine lists.
Social Media Management
Social media is about developing relationships, and this is especially true when 78% of consumers trust peer recommendations. Red Energy makes your message creative and mobile with consistent content. We also manage personal two-way interaction between clients and customers and facilitate calls to action. Finally, we will position you as an industry leader by converting our understanding of relationship dynamics formed through social media into a tool that supports a long-lasting partnership between you and your target audience.
Conference Planning
The outcome of a conference not only reflects your organization but will determine attendance for future conferences. Red Energy will help in all stages of conference planning, execution, and follow-up. We will handle the venue booking, seeking sponsorships, raising awareness, communication with attendees, and working the actual event. Red Energy can provide materials to be used during the event, as well as afterwards.